View My Work with California Based Service Industry Brands
Hi, I’m Nichole — a branding and Showit web designer helping Humboldt County’s food, beverage, and hospitality brands create online spaces that reflect their flavor, values, and story.
With over 20 years in the service industry and deep local roots, I design for small businesses that are ready to stand out, build loyal community, and grow sustainably — both online and off
Bringing Humboldt flavor to the web
NAV
I started bussing tables at a local Mexican restaurant when I was 15, and from that moment on, the service industry shaped my life.
I’ve worked nearly every position in culinary operations, and eventually, my path led me to Cal Poly Humboldt where I joined the corporate dining services team. Before long, I found myself in the marketing department — and it was like everything clicked.
That’s where I discovered my love for digital design. I enrolled in Chico State’s Digital Marketing program and immersed myself in the world of strategy, branding, and online storytelling. While I learned every aspect of digital marketing, I kept getting pulled back to the artistic side. That’s where my obsession with Showit started and blossomed.
Now, I get to merge all of that experience into work that helps others in the industry bring their vision to life online.
From Service to Strategy
Why I Design for Service, Event, and Hospitality Industry Brands
I love the local food and hospitality scene. It’s been my life for decades, and it’s something I believe deeply in supporting.
We live in a region that’s ripe with potential — Humboldt County is the Redwood Forest Capital of the world, a destination for national and international tourism. We have world-class ingredients, passionate small business owners, and a tight-knit creative community. Since the collapse of the "green" economy, local businesses are more important than ever.
This work is about more than websites. It’s about helping Humboldt come back stronger through beautiful branding, clear storytelling, and design that connects.
I also serve as Ocean Friendly Restaurant Coordinator for the Humboldt Chapter of the Surfrider Foundation. It’s incredibly rewarding to help restaurants embrace sustainability and show their love for our local beaches. (Fun fact: I was the Sustainability Coordinator for campus dining, too!)
I believe the best brands feel like real people. When your business has a magnetic brand personality, you attract the kind of clients who stick around — the ones who become regulars, fans, and friends.
My process is collaborative, creative, and rooted in storytelling. I help you find your brand’s “vibe” and bring it to life through intentional design that builds trust, loyalty, and connection.
My approach
The biggest milestone so far? Starting.
After dreaming of building this business for years, I finally launched. I said yes to myself, trusted my intuition, and followed the creative sparks — even when it meant rethinking and pivoting. Now, I’m walking the path I was meant to be on… and helping other small business owners do the same.
My moment
Cherie C. - Mobile Bar Owner, Bay Area
she took the time to get to know me and turn all my dreamy ideas into a cohesive brand. I'm obsessed with my website. It's like she knew exactly what I wanted to show up as and gave me the material to do it."
"Nichole is a genius....
